How to Build a Top-Notch Graphic Design Portfolio

Graphic designers are often expected to have a wide range of knowledge and trade skills. A freelance designer might be expected to create a Web site, a print brochure, and a company logo--all in a matter of weeks or months. How can graphic designers build these skills? And, perhaps more importantly, how can they prove their worth to potential employers?
Many graphic designers come to the field having taught themselves some elements of design, but a college degree can be your best asset. Your best work should be collected in a portfolio, which you will use when applying to graphic design positions.

Applying to Graphic Design Jobs

Never apply to a graphic design job empty-handed. The Bureau of Labor Statistics notes that a good portfolio is often the deciding factor in hiring graphic designers. An ideal portfolio should feature the following elements:

• A range of media such as drawing, 3D modeling, or program-aided design
• Products ranging from Web sites to business logos
• Proof of a development of skill over time as well as successful assignment completion

Build a Portfolio from the Ground Up

Every graphic designer has to find that first client, but building a strong portfolio is possible with the help of an online graphic design degree. The BLS reports that nearly a third of graphic designers work on a freelance basis, further increasing the importance of a strong and evolving portfolio.
While no graphic design degree program can guarantee a particular career or salary, graduates often benefit from the portfolio-building experience they get. A portfolio allows you to show your best work before you're even on the payroll.
Source:
U.S. Bureau of Labor Statistics, "Graphic Designers"

Amelia Gray is a teacher and freelance writer in San Marcos, TX. Amelia earned a Bachelor's Degree in English Literature from Arizona State University.