Almost 3.5 million peop
le watched last season's finale of the TV fashion design reality show "Project Runway." With big name fashion design retailers backing the TV hit, fashion marketing has been taken to new levels.
The latest news surrounding the fashion design reality show "Project Runway" is that Banana Republic will not be a part of the new season.
Another big name in fashion retail, Macy's, may take its place, although there are others in the running. The presence of fashion design brands L'Oreal Paris and TRESemme will return.
The show's producers have added extra layers of fashion marketing via the Internet. The show's website has fashion design blogs, fashion design photos, and fashion design podcasts for extra fun. Using multiple advertising venues, the show's fashion marketing promotes the show's brands online as well as on TV.
Although aspiring fashion designers may aspire to be a contestant on the show, the truth remains that the best way to start a career in fashion design is to go to a fashion design school. It doesn't have to be one of the top fashion schools of New York--fashion schools across the country can train you for a career in fashion design, fashion marketing, retail management, and other fashion careers. Information about a degree in fashion design is out there--it doesn't take long to find it and get on the road to making your own runway projects a reality.
Source
Advertising Age
le watched last season's finale of the TV fashion design reality show "Project Runway." With big name fashion design retailers backing the TV hit, fashion marketing has been taken to new levels.
The latest news surrounding the fashion design reality show "Project Runway" is that Banana Republic will not be a part of the new season.
Another big name in fashion retail, Macy's, may take its place, although there are others in the running. The presence of fashion design brands L'Oreal Paris and TRESemme will return.
Fashion Marketing at Its Finest
If your fashion design company is one of the select few featured on the show, there are over 3 million people who are seeing your brand every single week. And that's not the only place they're seeing it.The show's producers have added extra layers of fashion marketing via the Internet. The show's website has fashion design blogs, fashion design photos, and fashion design podcasts for extra fun. Using multiple advertising venues, the show's fashion marketing promotes the show's brands online as well as on TV.
Marketing Fashion Design Education, Too
Not only are some of fashion retail's biggest names behind the show, but so is a respected design school in New York. A star of the show is even the chair of fashion design at this top fashion school. Never has fashion design school been so well marketed.Although aspiring fashion designers may aspire to be a contestant on the show, the truth remains that the best way to start a career in fashion design is to go to a fashion design school. It doesn't have to be one of the top fashion schools of New York--fashion schools across the country can train you for a career in fashion design, fashion marketing, retail management, and other fashion careers. Information about a degree in fashion design is out there--it doesn't take long to find it and get on the road to making your own runway projects a reality.
Source
Advertising Age
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