Saturday, 5 May 2012

Green Fashion Design and the Advantages of Fashion School

In fashion design, what seems like a good idea for the earth might also be a good idea for a fashion house's bottom line. Budding fashion trends like eco-friendly clothing designs are studied and explored at fashion school, where students gain a much needed educational edge in a competitive industry.

Green Fashion

You've heard of "green design," the use of environmentally sustainable materials to manufacture products and buildings across the world. But green fashion design?
Some designers are turning to the natural environment for their garment needs, in an effort to change the way clothing is made and produced. Designers are working with organic cotton, wool, bamboo, and corn-based materials to create fashion-forward and eco-friendly clothes.

Where Fashion Trends are the Main Event

The runway isn't the only place you will begin seeing green fashion design, although that's where it usually starts. Big-name fashion designers have the budget and the backing to experiment with new materials.
One professor at a design school in San Francisco suggests that choosing the right materials is just the first design problem. Clothes must be made to last longer and break down easily, SF professor Lynda Grose told a Dallas newspaper.

Designing and Marketing Green Couture

It can be difficult to distinguish a fashion house's marketing goals from its environmental consciousness. For instance, how beneficial is an organic cotton t-shirt if it sells for $100? With green design comes green marketing, another concept taught in fashion design school. Fashion marketing professionals are ultimately focused on how to sell the most product.
If you'd like to help the fashion world go green, consider enrolling in a fashion design school to get the competitive edge you need in the fashion world.
Source
The Star-Telegram, "Buy a dress, save the world?"
Joe Cooper is a freelance education and technology writer and edits medical literature. He holds a bachelor's in American Literature from UCLA.

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