What was once a small store on
eBay is now an internet resource to thousands of women. ElegantPlus.com
represents a new trend in fashion marketing, where readers find relevant
fashion information online in a forum that is inviting, comfortable,
and all about them.
The founder of ElegantPlus.com originally launched "Elegantly Yours Plus Boutique," a store where she sold hand-selected plus-size clothing designs. Her fashion-conscious customers were so satisfied; they kept asking if she had a website. They wanted her fashion sense, and her knack for choosing flattering clothing designs - essentially, she had created her own fashion marketing audience.
ElegantPlus.com represents a new kind of fashion marketing. Clothing design is still the focus of the site, but the clothing designs are marketed to satisfy - not just to sell. The has become a real success with it's over 1.5 million visitors so far.
Source
eMedia Wire
Fashion Marketing at Work
Women who are considered "plus-size" have very often been forgotten in the fashion design world. A lot of fashion marketing suggests that happiness comes from being thin and young. One San Francisco fashion design enthusiast had a different idea.The founder of ElegantPlus.com originally launched "Elegantly Yours Plus Boutique," a store where she sold hand-selected plus-size clothing designs. Her fashion-conscious customers were so satisfied; they kept asking if she had a website. They wanted her fashion sense, and her knack for choosing flattering clothing designs - essentially, she had created her own fashion marketing audience.
More than Fashion
In 2002, the website was launched. It focused on fashion design, but it soon became an online forum. Women from all over the world visited the site, and now, nearly 100,000 women visit every week. ElegantPlus.com is now more than a fashion marketing dream, it is a resource for women.New Fashion Philosophy
ElegantPlus.com not only chooses the clothing designs to market on the website, but also evaluates the vendor for the entire shopping experience. The philosophy of the organic, sensitive site is to leave behind some of the stereotypes of the fashion design world and focus on the people for whom the clothing is designed.ElegantPlus.com represents a new kind of fashion marketing. Clothing design is still the focus of the site, but the clothing designs are marketed to satisfy - not just to sell. The has become a real success with it's over 1.5 million visitors so far.
Source
eMedia Wire
No comments:
Post a Comment