Saturday, 5 May 2012

Scottsdale Shopping: Fashion Marketing in Phoenix

The outlying suburbs of Phoenix are known for their wealthy residents and the merchandise they love to buy. What does this mean for the professionals in fashion design? It means plenty of opportunity for much-needed fashion marketing.

Big Contract, Big Fashion Marketing Opportunity

Scottsdale, one of Phoenix, Arizona's premiere shopping destinations, is looking for new advertising for one of its fashion centers. Scottsdale Fashion Square is offering a contract of $1.2 million dollars for an advertising agency that can boost its sales and improve its fashion marketing.
Known as the bridge between fashion design and business, fashion marketing is the study of what makes fashion and fashion accessories sell. Is it photos of thin and fashionable models hanging in glossy storefronts? Is it a more classic look, appealing to an older shopping audience? These are the choices of the professional in fashion marketing.
With new department and boutique stores springing up in and around the square, Phoenix fashion design professionals are ramping up to hire a new ad agency for the Scottsdale shopping center. Fashion design jobs aren't always on the runway; fashion merchandising and fashion marketing create a wealth of fashion design jobs in every city in the country.

Fashion Marketing

Several ad agencies are competing for this large marketing contract, knowing it will place them at the forefront of Phoenix fashion marketing.
Sound exciting? The world of fashion marketing is more than storefronts and contracts; it takes an understanding of how clothing is manufactured, distributed, ordered, bought, and sold, as well as an understanding of the local retail climate. A fashion degree is the best way to start a career in fashion, especially fashion marketing. Find the fashion degree program that suits you best, and start taking advantage of fashion design and marketing opportunities in places like Phoenix.
Source
The Business Journal of Phoenix
Joe Cooper is a freelance education and technology writer and edits medical literature. He holds a bachelor's in American Literature from UCLA.

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